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Case Study 01 · Commercial · Retail-Hospitality Hybrid

Svveet Pup
Flagship Boutique.

One of the first luxury pet wellness destinations designed as an experiential amenity for mixed-use communities.

LocationGreenville, SC
SettingSwamp Rabbit Trail · Waterfront
Traffic~88,000 pedestrians/week
Program~3,000 sqft
Svveet Pup flagship storefront elevation with patio seating along the Swamp Rabbit Trail
The Pain Point

How do we curate a space specifically for dogs while making sure parents feel included — sharing healthy, nutrition-forward treats with their dogs during time on the trail?

Design Principles

Six pillars we actively implement behind our designs.

Fear-Free Spatial Flow

Sightlines, textures, and transitions engineered to lower cortisol on entry. The building calms the nervous system before the amenity ever begins.

Sensory Zoning

Light, sound, scent, and material tempo tuned per room. Bright social zones, quiet restorative zones, gradients between — never one flat interior key.

Color-Blind-Safe Palettes

Palettes verified across deuteranopia, protanopia, and tritanopia. Wayfinding and hierarchy hold for every resident, guest, and future buyer.

Neurodivergent Inclusivity

Predictable circulation, retreat rooms, and low-stimulation off-ramps. Designed so a wider band of nervous systems feels the space was made for them.

Biophilic Integration

Plants, water, natural light, and organic materials placed by evidence, not styling. Every biophilic gesture is tied to a measurable wellness outcome.

Multi-Species Cohabitation

Pets treated as first-class occupants — flooring, acoustics, ventilation, and circulation designed for them alongside residents, staff, and visitors.

The Transformation Metrics
Dwell Time ↑·
Repeat Visitation ↑·
Community Activation·
Outdoor Engagement·
Walkability·
Social Connection·
Preventative Wellness·
Placemaking·
Destination Appeal·
Leasing Appeal ↑
"Dog owners already live the habits wellness communities are trying to encourage — walking, spending time outdoors, building community, investing in preventative health. Rather than viewing pets as an amenity, what if they became part of the wellness infrastructure itself?
— Monique O. Ositelu, PhD
The Layered Amenity Stack

That's not retail.
That's an amenity.

  • Fear Free environment
  • Nutrition consultations
  • Locally sourced ingredients
  • Riverfront patio
  • Community wellness programming
  • Alcohol-free botanical beverages
  • Monthly events
  • Premium design
  • Agribusiness story
  • Dog-friendly destination
Renderings & Documentation

Selected imagery from the flagship build-out.

Additional interior renderings, floor plans, and material palette forthcoming.

Svveet Pup interior rendering — Pup Lounge with arched dog nooks, brass ceiling detail, and communal counter seating
Svveet Pup Barkery and Creamery counter with marble feature wall and full-height glazing to the trail
Svveet Pup Wellness Area featuring open shelving, mural, and calming reception counter
Continue

Case Study 02 — Private Estate, DC Metro

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